The Alloro blog
Plain answers for small business owners.
Plain notes on websites, Google listings, reviews and local rankings. No jargon, and nothing you can't use this week.
Plain notes on websites, Google listings, reviews and local rankings. No jargon, and nothing you can't use this week.
The label means you can see your Google listing because you are signed in to it, and customers may not, so here is how to find out why.
Read the answerGoogle first called the label Veteran-led in 2018, lists it as Veteran-owned today, and an owner can add it in a few clicks.
Read the answerYour competitor shows up first because of how close they are to the searcher, how well their profile matches the search, and how well known they are.
Read the answerBefore you redesign anything, check that your visitors are real and local, that customers can reach you from a phone, and that your form reaches your inbox.
Read the answerA website move usually doesn't cost you your Google ranking if three things stay put, and this checklist helps keep them put.
Read the answerCan an agency show you five plain things, compared with last year? If not, you can't tell what you got for your money.
Read the answerGoogle bans any reward for a review, and the FTC's 2024 rule bans rewards tied to a positive or negative review, so for Google reviews the safe answer is no reward at all.
Read the answerPosts did not move map rankings in the one controlled test we could find, but they still help the customers who read your profile.
Read the answerGoogle allows one Business Profile per business, so here is how to find a second listing and get it marked, merged or removed.
Read the answerSome surprise changes come from Google itself, so check that first, then remove anyone you don't know and lock down the Google account behind the profile.
Read the answerIf your service-area business was suspended on Google, find the reason Google gives, check the rules that apply to businesses that travel to customers, and fix them before you appeal.
Read the answerGoogle turns down a verification video that misses one of its rules, most often the location, proof the business exists, or proof you manage it.
Read the answerA home-based service business can have a Google Business Profile with the address hidden, as long as it lists a service area and meets customers in person.
Read the answerMissing Google reviews were usually removed under a Google policy, held for checks, or deleted by the person who wrote them, and each one has a different fix.
Read the answerThe least pushy way to get Google reviews is to ask every customer once, the same way, with Google's own review link, and never attach a reward or a script.
Read the answerIf your business doesn't show on Google Maps, check verification, suspension and duplicates first, then your category, service area and ranking.
Read the answerNobody can promise ChatGPT will recommend your business, but a few checks make sure it can find you and gets your details right.
Read the answerOwner.com is built for restaurants today.
Read the answerAlloro's free check looks at your Google Business Profile, your website and the nearby businesses you compete with.
Read the answerThe free check: a look at your website and your Google listing, in plain words.